Introduction
At The Longest Road, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website or make use of our services. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect
1.1 Personal Information: When you create an account, make a purchase, or contact us, we may collect personal information such as your name, email address, phone number, shipping address, and payment information.

1.2 Non-Personal Information: We may also collect non-personal information about your visit to our website, such as your IP address, browser type, operating system, referring URLs, and pages viewed. This information is used to improve our website and services.

1.3 Cookies: Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can control the use of cookies through your browser settings.

2. How We Use Your Information
2.1 To Provide Services: We use your personal information to process orders, manage your account, and provide customer support.

2.2 To Improve Our Website: Non-personal information is used to analyze trends, track user movements, and gather demographic information to improve our website and services.

2.3 Marketing Communications: With your consent, we may use your email address to send you promotional materials, newsletters, and updates about our products and services. You can opt-out of these communications at any time.

2.4 Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

3. How We Protect Your Information
3.1 Data Security: We implement a variety of security measures to protect your personal information. These measures include encryption, firewalls, and secure socket layer (SSL) technology to ensure your data is safe during transmission.

3.2 Data Retention: We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law.

4. Sharing Your Information
4.1 Third-Party Service Providers: We may share your information with third-party service providers who assist us in operating our website, conducting our business, or servicing you, as long as these parties agree to keep your information confidential.

4.2 Business Transfers: In the event of a merger, acquisition, or sale of our business assets, your personal information may be transferred to the new owner.

4.3 Legal Compliance: We may disclose your information to comply with legal obligations, enforce our site policies, or protect our rights, property, or safety.

5. Your Rights and Choices
5.1 Access and Correction: You have the right to access and correct the personal information we hold about you. If your information changes, please update your account or contact us to make corrections.

5.2 Opt-Out: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in these communications or by contacting us directly.

5.3 Cookies: You can control the use of cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

6. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can delete such information.

7. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on our website. Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the new terms.

8. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at info@thelongestroad.ca.

By using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.